Methodology Match
LITERATURE

Sara Ahmed

Affect & Orientation

The Sara Ahmed: Affect & Orientation card

Emotions are not private. They circulate between bodies and stick to some of them; spaces orient us towards certain things and people.

The longer story

Ahmed studies affect—how bodies are oriented toward some objects and away from others, how emotions stick to some figures and not others, how repetition creates paths of least resistance. Happiness, she shows, is a promise used to discipline; 'feminist killjoys' disrupt by refusing to play along. For research on how creative works move us—generate pleasure, disgust, excitement, boredom—Ahmed provides tools for understanding affect as social and political, not just individual response. Who gets to feel what about which objects?

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