Methodology Match
METHOD · ANALYSIS

Statistical Analysis

How will you make sense of it?

The Statistical Analysis card

Using numbers to describe patterns and to test whether differences or relationships are likely to be more than chance.

Key thinkers: Ronald Fisher, John Tukey, Andy Field

The longer story

Statistical analysis describes data mathematically and tests whether patterns are likely to be real. Descriptive statistics summarise: means, distributions, correlations. Inferential statistics generalise: can you conclude something about a population from a sample? Choose tests appropriate to your data type and research question. Effect sizes tell you whether a finding matters practically. P-values are not what people think they are. The numbers don't speak for themselves—interpretation requires understanding what the statistics can and can't show.

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